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15 Best Makeup Deals at Walmart Beauty Glow

Aug 20, 2023Aug 20, 2023

By Sarah Han

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

We've always been fans of Walmart's affordable aisles (both virtual and IRL) but we've gotta say, Walmart's been upping its makeup game over the past few years. Walmart has made moves in the indie and luxury brand scenes by signing on PaintLab and Luna Magic, as well as partnering with UK-based luxury retailer Space NK to offer brands such as By Terry and Eyeko. But, at the same time, Walmart continues to offer the wide selection of drugstore brands we know and love.

Whatever your relationship has been with Walmart, there's no better time to get yourself acquainted with the mass retailer's makeup offerings than during the first-ever Beauty Glow-Up Event. The month-long fête is happening now through September 24 so you don't need to rush your purchases but trust us, it's always better to take advantage of the discounts sooner rather than later. You'll have the chance to snag drugstore finds from Revlon, TLB, and Milani, as well as prestige brands like Juice Beauty and Eyeko. To help you along your shopping journey, we've gathered our favorite makeup savings.

Your makeup routine deserves a solid start, so prep your skin properly with the TLB Skin Set Primer, which is infused with rosewater for a comfortable, mattifying finish. Depending on what level of coverage you want, you can pick up a luminous Revlon foundation, radiance-inducing Juice Beauty CC cream, or shine-minimizing Neutrogena CC cream. No matter which one you choose, all of these formulas are buildable and non-cakey. Round out your look with a natural-finish Rimmel London bronzer or glowy L'Oréal Paris highlighting lotion.

There are plenty of ways you can play up your eye makeup, as evident by these Walmart finds. A low-key way to do this is to try one of Eyeko's Lash Alert Mascaras, which come in Blue, Brown, Green, and Purple. On the other hand, go all out with a 35-shade Profusion Cosmetics eye shadow palette, which is loaded up with a range of neutral, lavender, and berry shades in shimmery and matte finishes. Whether you decide to draw precise wings or smoke out your color, or want precise and filled-in or fluffed-up brows, Neutrogena's non-smudging gel eyeliner and Revlon's dual-sided brow pencil and gel will outlast your busiest days.

It's juicy lip season, no matter what time of year it is. Milani, Juice Beauty, and Black Radiance offer hydrating lipsticks and lip oils that keep your lips looking smooth and plump. Seriously, all of these formulas are pumped up with nourishing oils, including apricot, grapeseed, jojoba, maracuja, moringa, and rose.

If you're pressed for time and only have 10 minutes to pop on some press-ons, we suggest reaching for one of Sally Hansen's fun designs, including this subtle yet classy pink and black swoop design. On the other hand, if you have enough time to catch up on your favorite show and give your nails a proper spa day, you'll definitely want to grab Tweezerman's Ultimate Neon Pink Manicure Set. This four-piece set includes a nail clipper, cuticle pusher, nail filer, and dual-sided nail buffer to tend to the health and integrity of your nails.

Shop all of these makeup discounts and more at walmart.com now through September 24 to achieve the flawless base, eye, and lip makeup you deserve.

Keep exploring more makeup you'll want to add to your routine:

Now, watch Lucy Hale's 10-minute routine for a natural look and feathered brows:

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PaintLabLuna MagicBy TerryEyeko.Revlon, TLB,Milani,Juice BeautyEyeko.Best Base Makeup FindsTLBRevlonJuice BeautyNeutrogenaRimmel LondonL'Oréal ParisBest Eye Makeup FindsEyekoProfusion CosmeticsNeutrogenaRevlonBest Lip FindsMilani, Juice Beauty,Black RadianceBest Nail-Care FindsSally HansenTweezermanKeep exploring more makeup you'll want to add to your routine:Now, watch Lucy Hale's 10-minute routine for a natural look and feathered brows: