Glossier Changed the Makeup Game. Where Does It Go Next?
Jun 20, 2023
| Photography by Marius Hansen for WSJ. Magazine
Aug. 31, 2023 8:30 am ET
The story of Glossier began like so many modern business tales: A young founder disrupts a market, develops cult products, expands into physical retail, reaches a $1 billion valuation—then hits a wall.
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