We Can't Get Enough of This Emerging TikTok Makeup Trend
Jul 31, 2023
Over the past year, TikTok users and beauty lovers everywhere have been introduced to a number of social media–dominating trends centered around creating makeup looks inspired by food and drink. If you've yet to cross paths with latte makeup, the tomato girl, and Hailey Bieber's viral strawberry-girl look, here's what you need to know about them: A majority of the tutorials that explore the subject matter are based on sentimental experiences and imagery surrounding them rather than re-creating the appearance of the food itself.
In truth, no one wants to walk around with a face resembling the texture of a bulbous fruit—do we? Recently, we came across the emerging martini-makeup trend. Maybe it was the bold yet tasteful smoky eye and lip that drew us in, but we just had to know how to create this ourselves. Before attempting anything (heavily pigmented olive-toned pencil eyeliners are not for the weak), we reached out to two of the app's most recognizable creators behind the martini-makeup look.
What Is Martini Makeup?
"When I created my martini-makeup look, I had no idea it was a trend created around it, so I would say, for me, martini makeup stands for that feminine, luxurious feel and energy that you have when enjoying a dirty martini cocktail at the bar with your friends," says makeup artist Claudia Neacsu, whose TikTok makeup tutorial received over 594k views since it was posted on August 9. "My model has such beautiful hazel, almost golden eyes, and this what what inspired me to create the look in the first place." Neacsu understands the sudden rise in popularity of the trend as offering the opportunity to try a new look for celebratory moments.
"Most makeup trends that got popular recently are a bit more approachable and easy to create, whereas martini makeup can get a bit more technical from a makeup technique perspective," she continues. "It's also a bit more of a dramatic look—not so much for everyday wear like the strawberry makeup look for instance." Makeup artist and content creator Zoe Kim Kenealy, who released a TikTok makeup tutorial with her take on the look last fall titled "Dirty Martini Makeup," offered a similar point of view.
"I think the looks that do the best tell some sort of story. All of the cocktail-makeup looks have that quality," explains Kenealy. Following the aforementioned video, she released a series of drink-inspired makeup looks that evolved into a series. "For a lot of the series that I do, I like to personalize to my followers. … Whatever your favorite cocktail is [may] be the one you want to watch, save, or re-create." She also highlights the role character creation plays in the popularity of these videos, as "it's trying to emulate the vibe of the person that would wear that look."
Neacsu's Take on Martini Makeup
Neacsu's creative process began by simply studying the features of the model featured in her viral TikTok video, taking note of the areas that would benefit from a splash of green hues. In the short clip posted, viewers can spot the makeup artist's perfectly manicured hands working to create a chunky wing with an eyeliner pencil before carefully carving out a partial cut crease. Using a brush, she simply extends the bold wing, tightlines the waterline, and then brings the product to the rest of the eye socket using the same teal-green shade.
"Most of the time when I create a makeup look, I get inspired by my model's features and by my mood on that day. The first thing I noticed about my model's look was the beautiful color of her eyes," enthuses Neacsu. "She had these olive, golden eyes that made me think about olives and then martini. So I knew I wanted to make her eyes really stand out while creating that luxurious feel."
Neacsu uses this ultra-pigmented, creamy eyeliner by Natasha Denona to create the elongated eye shape while also bringing some contrast to the eyes. It's a sharpenable pencil, allowing for the utmost precision and vibrant color payoff every time.
Next, reach for an eye shadow palette featuring olive tones. Remember, this look is inspired by a boozy cocktail. "I used Natasha Denona's Yucca Eyeshadow Palette to blend the eyeliner as well as to add the metallic olive pop on the center of the eyelids—using my setting spray on the brush to get more intensity," she says. Using the TikTok video as a reference, the makeup artist focuses her attention on the shades Willow and Acacia for the desired added dimension.
The Yucca Eyeshadow Palette is a set of 15 vivid shades of sparkling foiled, matte, and metallic finishes inspired by a tropical paradise. Before applying eye shadow on top of your eye makeup base, Neacsu recommends making sure the eyeliner is well blended. "Otherwise, the eye shadow will apply patchy," she says.
Her advice for smooth and seamless eye makeup application? It's all about taking your time to blend the product. "Work step by step for each eye. Apply the eyeliner and blend, then move to the next eye, apply the liner, and blend," Neacsu says. She also suggests using a setting spray on top of your metallic pigments to ensure long-lasting intensity and shine. As a last touch, she uses volumizing mascara (she prefers black or dark green) to open up the eyes and add even more eye-catching drama. And voilà! You have the perfect olive-inspired eye makeup look for your next night out.
Kenealy's Take on Martini Makeup
For Kenealy, there's really no one creative process she adheres to when developing a makeup look. "I spend more time figuring out the mood board [and] what the right photos are (which is actually very time-consuming) than I actually do the makeup," she explains. "I want to make sure the mood board tells a story and is not just up-close beauty shots of a look I'm re-creating." Kenealy opted for a bold red lip in her Dirty Martini Makeup tutorial. "My tip for that is that it's going to take you a while, if you're like most people, to find a red lip that suits you. But don't give up," she adds. Through experimentation, she believes anyone can find a red that will suit their skin tone and won't make them feel uncomfortable.
In the comment section of her Dirty Martini Makeup tutorial, Kenealy shares that she used this MAC liquid lipstick to create the look. It's a hydrating argan oil– and shea butter–infused long-wearing lip color that wears for up to 12 hours with a satin finish. Its custom, flexible applicator even allows for one-swipe full-coverage color.